Home > News > Industry Articles

Vendome Group, LLC. Names Applied Info Group to Maintain and Develop its Postal and Email Subscriber Files and Databases

Vendome Group, LLC
Kenilworth, NJ — Seeking to marry postal and email data within multi-channel databases, Vendome Group, LLC. has assigned Applied Info Group database management for all of its publishing properties. Applied Info Group will provide database development, list fulfillment, merge purge, enhancement, and email delivery for their publishing files.

"We chose Applied Information Group because of their database expertise, flexibility, and ability to combine postal and email data and applications," said Andrew O'Donnell, Corporate Marketing Director of Vendome Group. Applied Info Group's E-Tracker will be of particular benefit to our clients as it provides comprehensive reporting for each email campaign and can develop a profile or demographic breakdown for each user who clicks or opens a message."

According to Mitch Rubin, President of Applied Info Group, "Our ability to combine complex database and email applications has enabled Vendome Group to better respond to their customer's needs and develop and offer new marketing segments. We will enable Vendome Group to analyze each email campaign and develop a profile for each customer on the hundreds of marketing segments that comprise each database."

Brokers and mailers of Vendome Group properties will now be able to run real-time live counts and orders on the Applied Info Group online system, WebOTIS™. This proprietary count system enables users to develop highly in-depth counts and place and fulfill orders quickly and easily.

For more information on Applied Info Group's database and email marketing service capabilities, please contact Mitch Rubin, President of Applied Info Group at (908) 241-7007. Visit to learn more.