<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" /> <title>Applied Info Group | Merge Purge</title> <meta name="SUBJECT" content="Applied Info Group"> <meta name="DESCRIPTION" content="Applied Info Group enables marketers to fully utilize your database assets with our extensive knowledge of direct and e-marketing, state of the art technology, and unsurpassed service. We give you online command of your data so that you have control of your email and postal campaigns. Our flexibility to develop complex software applications enables us to provide you with customized database and email solutions. Our web-based reporting, job tracking, and query systems let you make decisions on your time, in real time."> <meta name="KEYWORDS" content="database development, database services, data processing, list fulfillment, Database marketing, Merge Purge"> <meta name="classification" content="Applied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications."> <meta http-equiv="EXPIRES" content="Wed, 09 Aug 2000 08:21:57 GMT"> <meta http-equiv="CONTENT-LANGUAGE" content="English"> <meta http-equiv="pragma" content="no-cache"> <meta name="RATING" content="General"> <meta name="ROBOTS" content="index,follow"> <meta name="revisit-after" content="20 days"> <link type="text/css" rel="stylesheet" href="css/shared/base.css" media="screen,tv" /> <link type="text/css" rel="stylesheet" href="css/index/index.css" media="screen,tv" /> <link rel="shortcut icon" href="images/aig-logo.ico"></head> <script language="JavaScript"> <!-- var message="Right-click disabled."; 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var pos = appVer.indexOf("MSIE 7.0") if (pos > 0) document.write('<br><br>') } </script> <div id="bodywrapper"> <div id="casestudywrapper"><img src="images/case_study_header.gif" width="230" height="29" align="top"/> <div id="casestudycontent"><b>Situation</b> <br /> Client was looking to develop a single-sourced multi-channel database.<br /> <br /> <b>Objective</b> <br /> To cost effectively develop a unified database platform for postal and email marketing efforts.<br /> <br /> <b>Methodology</b> <br /> " Analyze each data source<br> " Create database design through <br> &nbsp;&nbsp;procedures<br> " Improve creative to be concise and<br> &nbsp;&nbsp;response driven <br> " Normalize and process data hygiene<br> " Develop database categories, <br> &nbsp;&nbsp;masterfiles and enhancement files<br> " Combine multi-source data such as <br> &nbsp;&nbsp;magazine subscriptions, email <br> &nbsp;&nbsp;newsletters, event attendees, and <br> &nbsp;&nbsp;product purchasers<br> <br /> <b>Results</b><br /> Revenue increased, complaints were virtually eliminated, deliverability increased significantly, and tracking and profiling of respondents was implemented.<br /> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /><br> <br> <img src="images/request_demo_header.jpg" width="230" height="29" align="bottom"/> <div id="casestudycontent"><b>Interested in Learning More About Applied Info Group's Comprehensive Database Marketing Solutions?</b> <br> <br /> Submit a request now to be contacted by an Applied Info Group representative, who will assist you in scheduling a demonstration.<br> <br> <a href="#" onClick="requestDemo();"><b>Request a Demo</b></a><br /> <br /> <script language="javascript"> <!-- function requestDemo() { window.open('request_demo.asp?t=d', 'newwindow', config = 'height=610, width=590, toolbar=no, menubar=no, scrollbars=yes, resizable=no, location=no, directories=no, status=no,top=20, left=20') } --> </script> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /></div> </div> </div><!-- newswrapper --> <div id="bodyintro"><img src="images/merge_purge_bar.jpg" width="734" height="29" /> <div id="introtext"> <span class="breadcrumbs"><a href="../index.asp">Home</a> > <a href="database_marketing.htm">Database Services Overview</a></span> <span class="breadcrumbs">> <a href="database_design.htm">Database Design</a></span> <span class="breadcrumbs">> <a href="merge_purge.htm">Merge Purge</a></span> <span class="breadcrumbs">> <a href="list_maintenance.htm">List Maintenance &amp; Fulfillment</a></span> <span class="breadcrumbs">> <a href="analysis_modeling.htm">Analysis &amp; Modeling</a></span><br /> <br> <font face="Arial, Helvetica, sans-serif" size="2"><b><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="660033">MERGE PURGE</font></b></font><font color="660033"><br> <br> </font></b>While the objective is to identify and eliminate duplicates and non-deliverables in the merge/purge process, we place our primary emphasis on data normalization and standardization. Therefore, every record we input into your merge is placed through a stringent series of data preparation processes. These steps help identify more bad addresses and names while improving the overall addressability, deliverability, and ultimately, responsiveness of the names. Our proprietary software outperforms other systems to save you as much time and expense as possible by delivering a clean list, optimized for each mailing. <br> <br> Flexible, client-driven merge/purge services include:<br> <br> &bull; CASS Certified - Address Standardization and Correction of addresses ranked by deliverability <br> &bull; US and Canadian NCOA processing <br> &bull; DSF or LACS Processing <br> &bull; Developed proprietary merge purge system to maximize good matches and minimize false positives<br> &bull; Individual, Household, Business, Canadian, Foreign and Address Level Merges <br> &bull; Customized matching algorithms and any combination or variation of parameters <br> &bull; Advanced data hygiene system that is proven to increase response rates<br> &bull; Multi-layered merge purge process to capture various address matching variations<br> &bull; Custom data processing to achieve any specific merge purge goal<br> &bull; Thorough and customizable output reports <br> &bull; PAVE Certified Presorting & Postal Optimization <br> &bull; Prioritization and/or random allocation of list and suppression files <br> &bull; Key coding, List Seeding and List Splitting <br> &bull; Track promotional history so it can be used to determine campaign and customer performance<br> &bull; Previous mail matching on various levels<br> &bull; Response Analysis and Model Preparation and Application <br> &bull; Canadian Address Standardization and Presorting <br> &bull; Interrogation of each record on input files to determine that all data including the name, address and <br> &nbsp; company information are valid <br> &bull; Retention of Multi-hits <br> &bull; DMA, Prison and CDMA Suppression <br> &bull; Deceased File Processing <br> &bull; Bar Coding for Automation Discounts <br> &bull; Finder Tapes <br> &bull; Zip Modeling<br> &bull; Zip Tape Application</font><br> </div> </div><!-- bodyintro --> </div><!-- bodywrapper --> <div id="footer"><span class="footernavigation">|<a href="../index.asp" class="atstate">HOME</a>|<a href="email_marketing.htm" class="email">EMAIL MARKETING</a>|<a href="database_marketing.htm" class="database">DATABASE SOLUTIONS</a>|<a href="online_services.htm" class="online">ONLINE SERVICES</a>|<a href="about_applied_info_group.htm" class="about">ABOUT US</a>|<a href="contact_us.htm" class="contact">CONTACT US</a>|<a href="email_specifications.htm" class="support">SUPPORT</a>|<a href="news.htm" class="news">NEWS</a>|</span> <!-- navigation --> <br /> <br /> Applied Information Group 100 Market Street, Kenilworth, NJ 07033 Phone: (908) 241-7007 </div> <div id="copyright"><div id="year" align="center"> 2000-</div> Applied Information Group. All rights reserved. <br /> Site Designed by<a href="../ymarcom.asp">Y Marketing</a></div> <!-- copyright --> </div><!-- emarketingback --> </div><!-- mainwrapper --> <script LANGUAGE="JavaScript" type="text/javascript"> <!-- var d = new Date(); var curr_year = d.getFullYear(); if (navigator.appName == "Netscape") { document.getElementById("year").innerHTML = document.getElementById("year").innerHTML + curr_year; } else { year.innerHTML = year.innerHTML + curr_year; } //--> </script> </body> </html>