<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" /> <title>Applied Info Group | Database Design</title> <meta name="SUBJECT" content="Applied Info Group"> <meta name="DESCRIPTION" content="Applied Info Group enables marketers to fully utilize your database assets with our extensive knowledge of direct and e-marketing, state of the art technology, and unsurpassed service. We give you online command of your data so that you have control of your email and postal campaigns. Our flexibility to develop complex software applications enables us to provide you with customized database and email solutions. Our web-based reporting, job tracking, and query systems let you make decisions on your time, in real time."> <meta name="KEYWORDS" content="database development, database services, data processing, list fulfillment, Database marketing, Merge Purge"> <meta name="classification" content="Applied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications."> <meta http-equiv="EXPIRES" content="Wed, 09 Aug 2000 08:21:57 GMT"> <meta http-equiv="CONTENT-LANGUAGE" content="English"> <meta http-equiv="pragma" content="no-cache"> <meta name="RATING" content="General"> <meta name="ROBOTS" content="index,follow"> <meta name="revisit-after" content="20 days"> <link type="text/css" rel="stylesheet" href="css/shared/base.css" media="screen,tv" /> <link type="text/css" rel="stylesheet" href="css/index/index.css" media="screen,tv" /> <link rel="shortcut icon" href="images/aig-logo.ico"></head> <script language="JavaScript"> <!-- var message="Right-click disabled."; function clickIE4(){ if (event.button==2){ alert(message); return false; } } function clickNS4(e){ if (document.layers||document.getElementById&&!document.all){ if (e.which==2||e.which==3){ alert(message); return false; } } } if (document.layers){ document.captureEvents(Event.MOUSEDOWN); document.onmousedown=clickNS4; } else if (document.all&&!document.getElementById){ document.onmousedown=clickIE4; } document.oncontextmenu=new Function("alert(message);return false") // --> </script> <script> function Submit() { document.Form1.submit() } function Reset() { document.Form1.reset() } function submitenter(myfield,e) { var keycode; if (window.event) keycode = window.event.keyCode; else if (e) keycode = e.which; else return true; if (keycode == 13) { document.Form1.submit() return false; } else return true; } </script> <body> <div id="mainwrapper"> <div class="databaseback"> <div id="header"><span class="emarketingback"></span> <div id="identity"><img src="images/aig_identity4.jpg" width="294" height="70" /></div> <!-- loginwrapper --> <div id="navigation">|<a href="../index.asp">HOME</a>|<a href="email_marketing.htm" class="database">EMAIL MARKETING</a>|<a href="database_marketing.htm" class="atstate">DATABASE SOLUTIONS</a>|<a href="online_services.htm" class="online">ONLINE SERVICES</a>|<a href="about_applied_info_group.htm" class="about">ABOUT US</a>|<a href="contact_us.htm" class="contact">CONTACT US</a>|<a href="email_specifications.htm" class="support">SUPPORT</a>|<a href="news.htm" class="news">NEWS</a>|</div> </div><!-- header --> <script language="Javascript"> { var appVer = navigator.appVersion; var pos = appVer.indexOf("MSIE 7.0") if (pos > 0) document.write('<br><br>') } </script> <div id="bodywrapper"> <div id="casestudywrapper"><img src="images/case_study_header.gif" width="230" height="29" align="top"/> <div id="casestudycontent"><b>Situation</b> <br /> Client was looking to develop a single-sourced multi-channel database.<br /> <br /> <b>Objective</b> <br /> To cost effectively develop a unified database platform for postal and email marketing efforts.<br /> <br /> <b>Methodology</b> <br /> " Analyze each data source<br> " Create database design through <br> &nbsp;&nbsp;procedures<br> " Improve creative to be concise and<br> &nbsp;&nbsp;response driven <br> " Normalize and process data hygiene<br> " Develop database categories, <br> &nbsp;&nbsp;masterfiles and enhancement files<br> " Combine multi-source data such as <br> &nbsp;&nbsp;magazine subscriptions, email <br> &nbsp;&nbsp;newsletters, event attendees, and <br> &nbsp;&nbsp;product purchasers<br> <br /> <b>Results</b><br /> Revenue increased, complaints were virtually eliminated, deliverability increased significantly, and tracking and profiling of respondents was implemented.<br /> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /><br> <br> <img src="images/request_demo_header.jpg" width="230" height="29" align="bottom"/> <div id="casestudycontent"><b>Interested in Learning More About Applied Info Group's Comprehensive Database Marketing Solutions?</b> <br> <br /> Submit a request now to be contacted by an Applied Info Group representative, who will assist you in scheduling a demonstration.<br> <br> <a href="#" onClick="requestDemo();"><b>Request a Demo</b></a><br /> <br /> <script language="javascript"> <!-- function requestDemo() { window.open('request_demo.asp?t=d', 'newwindow', config = 'height=610, width=590, toolbar=no, menubar=no, scrollbars=yes, resizable=no, location=no, directories=no, status=no,top=20, left=20') } --> </script> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /></div> </div> </div><!-- newswrapper --> <div id="bodyintro"><img src="images/database_design_bar.jpg" width="734" height="29" /> <div id="introtext"> <span class="breadcrumbs"><a href="../index.asp">Home</a> > <a href="database_marketing.htm">Database Services Overview</a></span> <span class="breadcrumbs">> <a href="database_design.htm">Database Design</a></span> <span class="breadcrumbs">> <a href="merge_purge.htm">Merge Purge</a></span> <span class="breadcrumbs">> <a href="list_maintenance.htm">List Maintenance &amp; Fulfillment</a></span> <span class="breadcrumbs">> <a href="analysis_modeling.htm">Analysis &amp; Modeling</a></span><br /> <br> <font face="Arial, Helvetica, sans-serif" size="2"><b><font color="660033">DATABASE DESIGN</font><font color="660033"><br> <br> </font></b>Understanding your list's intrinsic qualities is our specialty. We work closely with your marketing and technical departments to transform your list into a relational database reflecting all data unique to your company. <br> <br> Database development includes multiple sources, a variety of input formats, and unique data elements for each file. All records and fields in the database are selectable for on-going campaign tracking, analysis, or list fulfillment.<br> <br> Upon receipt of your data, we reformat and categorize the data prior to analyzing and standardizing each data element. Vast resources of data can then be used to append and update names, addresses, telephone numbers, demographic, geographic, and lifestyle information, and any other data integral to your database's performance. Multi-buyers are tagged, purchase histories maintained, specific campaigns tracked, and standard reports generated. <br> <br> Your resulting database will then exist securely on-line with access to information literally on demand. You can access it with our on line count system, WebOTIS"!. The count system is quite prolific and will enable you to perform a wide range of queries on your database. You can perform a response analysis on any campaign. As well, you can run profiles of your customers based on their demographic and psychographic profiles.<br> <br> By implementing a database marketing program, you will have the tools to gain greater knowledge of your customers by allowing you to maintain promotional history, append demographic data, conduct modeling and scoring and develop lifetime value analysis. Using our vast knowledge and experience in this area, we will provide you with a three dimensional look at your customer data. </font><br> </div> </div><!-- bodyintro --> </div><!-- bodywrapper --> <div id="footer"><span class="footernavigation">|<a href="../index.asp" class="atstate">HOME</a>|<a href="email_marketing.htm" class="email">EMAIL MARKETING</a>|<a href="database_marketing.htm" class="database">DATABASE SOLUTIONS</a>|<a href="online_services.htm" class="online">ONLINE SERVICES</a>|<a href="about_applied_info_group.htm" class="about">ABOUT US</a>|<a href="contact_us.htm" class="contact">CONTACT US</a>|<a href="email_specifications.htm" class="support">SUPPORT</a>|<a href="news.htm" class="news">NEWS</a>|</span> <!-- navigation --> <br /> <br /> Applied Information Group 100 Market Street, Kenilworth, NJ 07033 Phone: (908) 241-7007 </div> <div id="copyright"><div id="year" align="center"> 2000-</div> Applied Information Group. 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