<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" /> <title>Applied Info Group | Analysis &amp; Modeling</title> <meta name="SUBJECT" content="Applied Info Group"> <meta name="DESCRIPTION" content="Applied Info Group enables marketers to fully utilize your database assets with our extensive knowledge of direct and e-marketing, state of the art technology, and unsurpassed service. We give you online command of your data so that you have control of your email and postal campaigns. Our flexibility to develop complex software applications enables us to provide you with customized database and email solutions. Our web-based reporting, job tracking, and query systems let you make decisions on your time, in real time."> <meta name="KEYWORDS" content="database development, database services, data processing, list fulfillment, Database marketing"> <meta name="classification" content="Applied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications."> <meta http-equiv="EXPIRES" content="Wed, 09 Aug 2000 08:21:57 GMT"> <meta http-equiv="CONTENT-LANGUAGE" content="English"> <meta http-equiv="pragma" content="no-cache"> <meta name="RATING" content="General"> <meta name="ROBOTS" content="index,follow"> <meta name="revisit-after" content="20 days"> <link type="text/css" rel="stylesheet" href="css/shared/base.css" media="screen,tv" /> <link type="text/css" rel="stylesheet" href="css/index/index.css" media="screen,tv" /> <link rel="shortcut icon" href="images/aig-logo.ico"></head> <script language="JavaScript"> <!-- var message="Right-click disabled."; function clickIE4(){ if (event.button==2){ alert(message); return false; } } function clickNS4(e){ if (document.layers||document.getElementById&&!document.all){ if (e.which==2||e.which==3){ alert(message); return false; } } } if (document.layers){ document.captureEvents(Event.MOUSEDOWN); document.onmousedown=clickNS4; } else if (document.all&&!document.getElementById){ document.onmousedown=clickIE4; } document.oncontextmenu=new Function("alert(message);return false") // --> </script> <script> function Submit() { document.Form1.submit() } function Reset() { document.Form1.reset() } function submitenter(myfield,e) { var keycode; if (window.event) keycode = window.event.keyCode; else if (e) keycode = e.which; else return true; if (keycode == 13) { document.Form1.submit() return false; } else return true; } </script> <body> <div id="mainwrapper"> <div class="databaseback"> <div id="header"><span class="emarketingback"></span> <div id="identity"><img src="images/aig_identity4.jpg" width="294" height="70" /></div> <!-- loginwrapper --> <div id="navigation">|<a href="../index.asp">HOME</a>|<a href="email_marketing.htm" class="database">EMAIL MARKETING</a>|<a href="database_marketing.htm" class="atstate">DATABASE SOLUTIONS</a>|<a href="online_services.htm" class="online">ONLINE SERVICES</a>|<a href="about_applied_info_group.htm" class="about">ABOUT US</a>|<a href="contact_us.htm" class="contact">CONTACT US</a>|<a href="email_specifications.htm" class="support">SUPPORT</a>|<a href="news.htm" class="news">NEWS</a>|</div> </div><!-- header --> <script language="Javascript"> { var appVer = navigator.appVersion; var pos = appVer.indexOf("MSIE 7.0") if (pos > 0) document.write('<br><br>') } </script> <div id="bodywrapper"> <div id="casestudywrapper"><img src="images/case_study_header.gif" width="230" height="29" align="top"/> <div id="casestudycontent"><b>Situation</b> <br /> Client was looking to develop a single-sourced multi-channel database.<br /> <br /> <b>Objective</b> <br /> To cost effectively develop a unified database platform for postal and email marketing efforts.<br /> <br /> <b>Methodology</b> <br /> " Analyze each data source<br> " Create database design through <br> &nbsp;&nbsp;procedures<br> " Improve creative to be concise and<br> &nbsp;&nbsp;response driven <br> " Normalize and process data hygiene<br> " Develop database categories, <br> &nbsp;&nbsp;masterfiles and enhancement files<br> " Combine multi-source data such as <br> &nbsp;&nbsp;magazine subscriptions, email <br> &nbsp;&nbsp;newsletters, event attendees, and <br> &nbsp;&nbsp;product purchasers<br> <br /> <b>Results</b><br /> Revenue increased, complaints were virtually eliminated, deliverability increased significantly, and tracking and profiling of respondents was implemented.<br /> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /><br> <br> <img src="images/request_demo_header.jpg" width="230" height="29" align="bottom"/> <div id="casestudycontent"><b>Interested in Learning More About Applied Info Group's Comprehensive Database Marketing Solutions?</b> <br> <br /> Submit a request now to be contacted by an Applied Info Group representative, who will assist you in scheduling a demonstration.<br> <br> <a href="#" onClick="requestDemo();"><b>Request a Demo</b></a><br /> <br /> <script language="javascript"> <!-- function requestDemo() { window.open('request_demo.asp?t=d', 'newwindow', config = 'height=610, width=590, toolbar=no, menubar=no, scrollbars=yes, resizable=no, location=no, directories=no, status=no,top=20, left=20') } --> </script> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /></div> </div> </div><!-- newswrapper --> <div id="bodyintro"><img src="images/analysis_modeling_bar.jpg" width="734" height="29" /> <div id="introtext"> <span class="breadcrumbs"><a href="../index.asp">Home</a> > <a href="database_marketing.htm">Database Services Overview</a></span> <span class="breadcrumbs">> <a href="database_design.htm">Database Design</a></span> <span class="breadcrumbs">> <a href="merge_purge.htm">Merge Purge</a></span> <span class="breadcrumbs">> <a href="list_maintenance.htm">List Maintenance &amp; Fulfillment</a></span> <span class="breadcrumbs">> <a href="analysis_modeling.htm">Analysis &amp; Modeling</a></span><br /> <br> <font face="Arial, Helvetica, sans-serif" size="2"><b><font face="Arial, Helvetica, sans-serif" size="2"><b><font face="Arial, Helvetica, sans-serif" size="2"><b><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="660033">ANALYSIS &amp; MODELING</font></b></font></b></font></b></font><font color="660033"><br> <br> </font></b></font><font face="Arial, Helvetica, sans-serif" size="2">First, we get to know your business and understand your objectives. Then, we conduct an analysis with an experienced understanding of direct marketing dynamics from your viewpoint. Employing the latest methods of regression and multi-variate analysis, we develop profiles of your customer. To help you improve response and better interpret campaign data, we've developed many market analysis programs that will meet your unique analysis criteria. </font><font face="Arial, Helvetica, sans-serif" size="2"><br> <br> Applied Info Group's experienced programmers and statisticians work toward presenting pertinent, actionable, and measurable results. Our Good Customer Match and Mailed Regression programs help you arrive at extremely predictive algorithms. Ultimately, you will see lifts in your response rates.<br> <br> <b>Modeling Methodology</b><br> <br> Our approach to modeling is identifying the highest quality prospects in the most efficient and cost-effective manner, while gaining invaluable information about your customer file. In brief, we follow a four-step plan: </font><font face="Arial, Helvetica, sans-serif" size="2"><br> <br> " <b>Data Preparation and Enhancement</b><br> &nbsp;&nbsp;Pre-process files to standardize name and address information to improve match rates. Enhance with data from Applied Info Group Consumer file at household level. Perform preliminary data analysis including correlation, distribution, step-wise, and cross-tabulation to identify possible predictor variables. <br> <br> " <b>Regression Modeling</b><br> &nbsp;&nbsp;Apply logistic regression model techniques to build a regression scoring model with the calibration sample. Then we generate your response gains table.<br> <br> " <b>Model Performance and Validation</b><br> &nbsp;&nbsp;Validate the performance of the model on a fresh sample.<br> <br> " <b>Regression Result Presentation</b><br> &nbsp;&nbsp;Results are presented and described in detail. Easy to read reports feature scoring and ranking of the prospect file and profiling for each group of prospect's names based on certain characteristics. Then, recommendations are made as to which duo-decile (5%) groups should be tested.</font><br> </div> </div><!-- bodyintro --> </div><!-- bodywrapper --> <div id="footer"><span class="footernavigation">|<a href="../index.asp" class="atstate">HOME</a>|<a href="email_marketing.htm" class="email">EMAIL MARKETING</a>|<a href="database_marketing.htm" class="database">DATABASE SOLUTIONS</a>|<a href="online_services.htm" class="online">ONLINE SERVICES</a>|<a href="about_applied_info_group.htm" class="about">ABOUT US</a>|<a href="contact_us.htm" class="contact">CONTACT US</a>|<a href="email_specifications.htm" class="support">SUPPORT</a>|<a href="news.htm" class="news">NEWS</a>|</span> <!-- navigation --> <br /> <br /> Applied Information Group 100 Market Street, Kenilworth, NJ 07033 Phone: (908) 241-7007 </div> <div id="copyright"><div id="year" align="center"> 2000-</div> Applied Information Group. All rights reserved. <br /> Site Designed by<a href="../ymarcom.asp">Y Marketing</a></div> <!-- copyright --> </div><!-- emarketingback --> </div><!-- mainwrapper --> <script LANGUAGE="JavaScript" type="text/javascript"> <!-- var d = new Date(); var curr_year = d.getFullYear(); if (navigator.appName == "Netscape") { document.getElementById("year").innerHTML = document.getElementById("year").innerHTML + curr_year; } else { year.innerHTML = year.innerHTML + curr_year; } //--> </script> </body> </html>